Research

Coupang’s 2025 Data Breach

Grade 11 12





I investigated Coupang’s ethical responsibility following the 2025 data breach, which exposed the personal information of 33.7 million users in South Korea. I analyzed Coupang’s cybersecurity investment, stakeholder impacts, and financial performance using corporate social responsibility, stakeholder analysis, and financial ratio analysis.


Through this research, I realized that cybersecurity is not only a technical issue but also a business and ethical responsibility. I also learned how data management decisions can affect multiple stakeholders and the importance of making business decisions that help prevent data breaches.