Digital Taylorism at Amazon Warehouses
I investigated how Amazon warehouses use digital Taylorism to improve operational efficiency. I evaluated these efficiency gains through labour productivity, lean production, and financial performance. I also examined the impact of digital Taylorism on workers through Self-Determination Theory, industrial relations, and labour turnover. I evaluated Amazon’s warehouse management practices from multiple stakeholder perspectives and assessed the trade-off between short-term productivity and long-term sustainability.
Human-Centered Design for Chopstick Use in Patients with Parkinson’s Disease
I explored the challenges of chopstick use for people with Parkinson’s disease who experience hand tremors, reduced grip strength, and limited fine motor control. I conducted both primary research, including interviews and anthropometric measurements, and secondary research using academic journal articles. Based on these findings, I created a persona that presents the user’s profile, goals, pain points, and preferences, as well as an empathy map to better understand the user’s needs and wants in dining contexts.
Coupang’s 2025 Data Breach
I investigated Coupang’s ethical responsibility following the 2025 data breach, which exposed the personal information of 33.7 million users in South Korea. I analyzed Coupang’s cybersecurity investment, stakeholder impacts, and financial performance using corporate social responsibility, stakeholder analysis, and financial ratio analysis.
